Brian Shifman | Executive Director
Brian is the Executive Director of Smart Commute - North Toronto, Vaughan. Brian has 13 years of progressive senior management expertise and a unique portfolio of experience including business, politics, change management, government relations, issues and crisis management, marketing, transportation and the environment.
He is an enthusiastic, results-driven team-builder with a unique understanding of the not-for-profit sector. In his role as Executive Director, Brian oversees marketing, finance, operations and human resources while representing our membership and providing support to the board. He has spoken at various conferences and events, guest lectured at Ryerson University, and addressed councils, committees and task forces at all levels of government.
Brian is the Vice Chair of the Vaughan Chamber of Commerce board, a Director of the Art Starts Board, and an active committee member with the Association for Commuter Transportation (ACT). He is also passionate about charitable and community activities.
Prior to joining Smart Commute NTV, Brian represented travel-tourism clients while working for a leading public relations-marketing agency.
Brian holds a B.A. (Honours) from Queen’s University, a Public Relations post-graduate certificate from Humber College, and an Executive MBA - Kellogg-Schulich, where he completed core educational elements in Canada, US, China, Latin America and Europe.
Jessica Stronghill | Program Manager
Jessica has always been passionate about sustainability and the environment. She is an avid cyclist, pedestrian, and transit user. As Program Manager, she marries these interests by encouraging individuals to switch to more sustainable modes of transportation. In addition to her work with Smart Commute, she has volunteered with the Toronto Centre for Active Transportation, promoting the environmental, social, and economic benefits of active transportation. Jessica is also a participating member of the Toronto Cycling Advisory Committee.
Jessica holds a Master's in Resource and Environmental Management from Simon Fraser University. She offers a background in planning at both the urban and regional level. Jessica also holds an Honours B.Sc. in Ecology and Evolutionary Biology from the University of Toronto. Combined with her enthusiastic personality and self-starting nature, Jessica is well suited to the task of reducing commuter congestion in the GTHA.
Rachelle Waterman | Marketing Manager
Rachelle has a passion for communications and innovations, making her the perfect fit for Smart Commute NTV. She has obtained an Advanced Diploma in Public Relations from Durham College and has professional experience in social marketing, brand management and corporate communications.
As Marketing Manager, Rachelle dedicates her time to promoting the message that smart commuting is vital for a greener tomorrow. She helps the partners of Smart Commute NTV maintain and improve their Corporate Social Responsibility through marketing intiatives and interactive events and campaigns.
As Chair of the Smart Commute Marketing, Events and Promotions Subcommittee and a member of the Design Team, Rachelle uses her knowledge of brand management to help coordinate Greater Toronto and Hamilton area-wide communications. She is also an active member of the Toronto Centre for Active Transportation Engage and Inspire Subcommittee, where she helps to lead the organization's marketing strategy and communications plan.
Lauren Bates | Assistant Program Manager
Lauren holds an Honour's B. Sc. in Psychology Research from the University of Toronto, with emphasis on behaviour change related to environment and sustainability. She also holds a Master's degree in Environment and Sustainability from Western University, with a focus on stakeholder engagement, sustainable business, risk management, and consulting practices.
Jay Roberts | Program Assistant
Jay graduated with a Bachelor of Science degree from the University of Toronto. He grew up in Hawaii and while failing to tame the waves, he couldn't help but notice the importance of living with nature. After graduating from university he worked in Tanzania for six months for Jane Goodall. Not as an object of her observation mind you, but instead helping student and community groups build environmental, animal, and community focused projects. Jay loves adventure, and keeps a mental bucket list which he periodically revisits. He incorporates his appreciation for facts and strategy in his work while supporting day-to-day operations at Smart Commute NTV.